When Dorset CycleLife opened in June 2014 in Poundbury, we sold a mixture of crank-driven and some (a very few!) hub-motored electric bikes. Over the past 6 years, the EBIKE market has changed beyond all recognition… We often use the analogy of mobile phones when they first appeared in the 1990s and how that market has evolved. Most of our customers were recreational and leisure riders. Our demographic was very much the silver pedaller!
The world is now a different place – global pandemic – new methods of moving ourselves around in urban environments and an over-arching understanding that we must look after our health, and that of the planet. To enable us to serve better the needs of our clients we moved Dorset CycleLife from Poundbury to the EBIKE Cafe, Custom House Quay, Weymouth. The EBIKE Cafe gives us far larger premises with stunning scenery and riding, allowing us to offer customers the continued top-level service from our sales and workshop as well as a café open to all – but especially geared up for our cycling clients.