Specialized are the recognised industry leader in the field of eMTBs (an eMTB is a mountain bike with an integrated motor that assists the rider when pedalling). In the “legacy” cycling universe they dominate every space, winning Classic races, Grand Tours and being the bike of choice for every sporting and recreational cyclist. When they started developing their first electric bike, they knew it had to incorporate everything they’d learned since 1974. It had to ride and feel like a great bike first—something everybody really would love to ride. They wanted you to feel like you were on a “regular” bike, but somehow, you’d grown superhero legs. This core mission still hasn’t changed. It’s now, and forever will be, Specialized’s promise for every Turbo: